"Lou was years ahead of his time. His insights into gaining and retaining customers are valuable to every CEO no matter what size the company."
-Mark Cuban, Owner Dallas Mavericks
"Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard earned dollars. If you want to deepen your customers trust and grow your revenues, I suggest you read Winning the Customer and you will win.”
-Bob Reynolds President & CEO of Putnam Investments
“Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen...and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear...from who should be answering your phone to effectively saying ‘no,’ it’s all there...lazy, unmotivated people, this is not for you...”
-Steve Levy, ESPN SportsCenter Anchor
“Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.”
-Michael O’Hara Lynch, Head of Global Sponsorship, Visa
“At a time when consumers have the power to use media where and how they choose, to like, dislike and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers."
-Lucien Boyer, President & Global CEO, Havas Sports & Entertainment
“Winning the Customer is a must-read for anyone interested in sports marketing because it is chock-full of examples on how deliver more value to sponsors and generate more revenue for sports properties. Lou’s book is an invaluable tool for those who want to stay ahead of the game in this highly competitive industry.”
-Michael Ozanian, Executive Editor, Forbes Sports Money
“Lou’s down-to-earth stories are enjoyable to read while capturing insightful methods to build relationships which generate revenue. Many of the anecdotes are from the sports business, but the philosophies apply to any industry.”
-George Pyne, President, IMG Sports & Entertainment
“The principals and disciplines in Winning the Customer are perfect for turning your customers into fans. Lou is such a great story teller that he makes a pure business book a very enjoyable read.”
-Karen Kaplan, President, Hill Holliday
“From small corner store to a huge global conglomerate, Winning the Customer captures the essence of what marketing is all about. The experience Lou has gained throughout his career is revealed in this real life philosophy on how to build relationship and profits. This marketing manifesto is applicable in any worldwide industry.”
-John Berylson, Chairman, Millwall F.C.
"Winning The Customer drives home valuable insights into today's marketing successes: customer focus, relationship marketing, and teamwork. All based on insights gleaned from Lou's spectacularly rich set of experiences."
-Matt Ryan, President, Global Brands, Chairman, Euro RSCG New York
“A roadmap for success in the field of marketing. Whether you are a long-time veteran marketer or a ‘rookie’ in the field, it doesn’t matter. Lou Imbriano shares with you his time-tested, proven methods that manifest proven results. All you need to do is take the nuggets of golden wisdom he so generously shares in this book, and apply it to your business.”
-Bob Burg, coauthor of The Go-Giver and author of Endless Referrals